Profit and pricing
Digital Product Pricing Calculator
Estimate a practical digital product price from creation time, launch costs, platform fees, target profit, and expected sales.
Formula
- Creation cost = Hours spent * Desired hourly value
- Total upfront cost = Creation cost + Fixed launch costs
- Net per sale = Price - (Price * Platform fee rate) - Fixed fee per sale
- Minimum break-even price = (Upfront cost / Expected sales + Fixed fee per sale) / (1 - Platform fee rate)
- Sales needed for target profit = (Upfront cost + Target profit) / Net per sale
Examples
- A $9 product needs far more sales than a $49 product to reach the same profit target.
- Low-ticket products work best with larger audiences or repeatable sales channels.
- Higher-ticket products can work better for smaller audiences when the outcome is specific and valuable.
When to use this calculator
- Estimate a launch price for a template, ebook, course, or preset pack.
- Compare low-ticket and premium pricing before publishing.
- See how platform fees change the sales volume you need.
Common mistakes
- Pricing only from competitor prices without checking your own costs.
- Ignoring the time spent creating and supporting the product.
- Choosing a very low price without an audience large enough to support it.
Price comparison
| Price | Net per sale | Break-even sales | Sales for target profit |
|---|---|---|---|
| $9.00 | $7.60 | 224 | 356 |
| $19.00 | $16.60 | 103 | 163 |
| $29.00 | $25.60 | 67 | 106 |
| $49.00 | $43.60 | 39 | 62 |
| $99.00 | $88.60 | 20 | 31 |
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Sources and assumptions
This calculator uses the formula and assumptions shown on this page.
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Free creator pricing cheat sheet
Get a simple take-home pricing checklist.
Digital product pricing, platform fees, and take-home revenue in one quick reference.
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This calculator provides estimates for informational purposes only. It is not financial, tax, legal, or professional advice. Always verify current platform fees and consult a qualified professional for decisions that affect your business or finances.